Lessons from My 16-Year Business Journey – No Matter How Much You’re Struggling, Never Do These 4 Things!

After 16 years of running a business, I’ve seen life at its toughest. There are ups and downs in every entrepreneur’s journey, but some mistakes can cost you dearly. If you’re struggling in your business or even starting out, I want to share 4 critical things you should never do — no matter what!


  1. Never Partner with Someone Just Because You Know Them

Just because you know someone or share a close bond doesn’t mean they’re the right person to do business with. Business requires trust and responsibility. Don’t get into partnerships just to make someone happy — this can lead to long-term regret.


  1. Don’t Rely on a Job to Fund Your Business

Many people try to save up from their job salaries to start a business. This usually doesn’t work. You’ll end up wasting years just to save a little, and by then your motivation may fade. A smarter move is to start small — start reselling, affiliate marketing, or freelancing on the side. Build income streams, then invest in your actual business idea.

Even today, companies like Amazon and Flipkart run affiliate programs where you can earn without investment. You need to understand the market, learn digital tools, and test your skills before you jump into a full-scale business.


  1. Don’t Waste Too Much Time Just Studying Business Theories

Some people spend years studying MBA concepts, watching motivational YouTube videos, or just planning endlessly. The truth is, no amount of theory can prepare you for the real-world lessons a small business can teach you.

Start by doing something. Even if it’s small — like starting a T-shirt brand or reselling — the hands-on experience you gain will be more valuable than any degree. The business world respects doers, not just planners.


  1. Never Quit Midway Just Because Things Get Hard

Many people give up right before their breakthrough. Business is about consistency and patience. If you’re serious about success, never quit just because you’re not seeing instant results. Real success often takes time.

The world is full of people who had great ideas but gave up too soon. Don’t be one of them. Learn from failures, improve your work, and trust the process.


Final Thoughts

At age 22, I looked back and realized how my 16 years in business taught me one thing clearly — never waste time. If I had known this earlier, I would have seen even better results.

Whether you’re already running a business or planning to start one, always remember: Time is your greatest asset. Use it wisely.

(Written by someone who learned through struggle and wants you to succeed faster.)

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